There are so many different ideas how you can make your social media strategy work. You can start by just thinking about the time frame and long-term vision you have for your social media marketing. Ask yourself what kind of brand image and tone you want your audience to see when they interact with your social media pages. Next, think about what content fits in with that vision, what type of posts or pieces of content work best for that audience and think about which platforms fit those needs. Lastly, research other brands in the same field as yours to see what types of posts they’re running on their Instagram or Twitter account.